Remember that insane red-band trailer for Sausage Party that dropped a couple of months ago? It offered the first official look at Seth Rogen and Evan Goldberg’s R-rated, CG-animated comedy about supermarket foods that only want to go home with humans – until they learn the truth about what happens when the shopping is done.
A work-in-progress version of the film was screened for lucky audiences at the SXSW Film Festival, where it was met with plenty of buzz that praised the blend of DreamWorks-esque animation with Rogen and Goldberg’s trademark blend of raunchy humor. But now that we’re getting closer to the release date, Sony is kicking off the marketing campaign with a brand new trailer that’s a little bit more appropriate.
To be honest, this is basically the red-band trailer with the profanity edited out, and a couple of extra shots thrown in near the end. Having already seen the previous trailer – which is a much better indicator of what Sausage Party will actually be like – this new clip doesn’t really do anything to make me more interested than I already am.
But the one thing it might do – in fact, the one thing it probably will do – is catch the eye of parents who don’t pay much attention to film ratings. I honestly can’t wait to see the reactions when some young couple drags their little ones to the theater, thinking this will be a family-friendly affair and finding out just how wrong they were. Mark my words, before the end of opening weekend, there will be at least one story circulating about this exact scenario.
Featuring the voices of Seth Rogen, Kristen Wiig, Bill Hader, Michael Cera, James Franco, Danny McBride, Craig Robinson, Paul Rudd, Nick Kroll, Edward Norton, and Salma Hayek, Sausage Party comes to theaters on August 12.
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