‘Alien’ Prequel Pushes ‘Baywatch’ To Memorial Day Weekend

By December 6, 2016


Well, that’s one less film to compete with Alien: Covenant.

Paramount Pictures announced Monday it was pushing its motion picture remake of the television show Baywatch back a week, moving it to Memorial Day weekend’s May 26.

Starring Dwayne Johnson, Zac Efron and Priyanka Chopra, Baywatch was placed on what would become a very crowded schedule. Covenant moved to May 19 just a couple weeks ago, but it already was a packed weekend, Deadline reported, with Diary of a Wimpy Kid: The Long HaulThe Nut Job 2 and Annabelle 2.

pirates caribbean 5 mediumThe only major problem for Baywatch now is that Disney already has slotted what it hopes will be one of its holiday tentpoles for that weekend – The Pirates of the Caribbean: Dead Men Tell No TalesBaywatch won’t have to compete with the science-fiction thriller Life starring Jake Gyllenhaal and Ryan Reynolds, however. Columbia Pictures has moved that film to March 24.

Although it’s a holiday weekend, there’s not really a ton of money to go around. The most recent Memorial Day weekend netted $65.8 million for X-Men: Apocalypse, but just $26.9 million for its second place film, Alice Through the Looking Glass, according to The Numbers.

It wasn’t much different in 2015, either, and Johnson should know. His film, San Andreas, opened with $54.6 million, while Pitch Perfect 2 managed just $14.8 million.

It seemed either way, Baywatch was fated to no better than a No. 2 opening, but how much money it can muster will be the biggest question for Paramount. Especially as the studio looks to turn around what has been a slow few years.

The most recent offering in the Pirates of the Caribbean franchise, On Stranger Tides, opened to $90.2 million in 2011 – but that was the week before Memorial Day.

Yet it’s been a while since the weekend before Memorial Day has done so well. X-Men: Days of Future Past was the last film to have a powerful weekend before the holiday, opening to $90.8 million in 2014. Since then, the top films for the weekend were Disney’s Tomorrowland ($33 million) and Sony Pictures’ The Angry Birds Movie ($38.2 million).

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Michael Hinman

Michael Hinman

Managing Editor at GeekNation
Michael began what has become nearly 19 years of entertainment reporting as the founder of SyFy Portal, which would become Airlock Alpha after he sold the SyFy brand to NBC Universal. He's based out of New York City where he is the editor of a Pulitzer Prize-winning newspaper in the Bronx.