Another ‘Star Wars The Force Awakens’ TV Spot Focuses on the Dark Side of the Force

By November 26, 2015

It’s really, really close to the debut of Star Wars the Force Awakens, and as many working on this site have said, as well as me and my fellow co-hosts on #FarFarAway – indeed, the Disney marketing machine has opened the flood gates on all things Star Wars. We are getting a ton of new looks and with this TV Spot, it’s no different. With a new rating finally being revealed, it’s clear we are on the last leg of the marketing blitz.

I shall now warn/mention for those looking to remain completely footage free – there’s barely any new stuff here. What we do get is more dialogue from Andy Serkis’ Supreme Leader Snoke. It’s dialogue that takes a cue from the initial teaser and adds a few more lines.

Still, I wanted to mention. I know all about wanting to remain clear of anything that reveals too much. And though I am, essentially, okay with this new look, I still stand by my statements… Disney doesn’t need to be adding any more TV spots.

Now that my peace is said, here’s a look:

With all of these spots, with all things Star Wars Disney is throwing at us, I hear both sides of the argument in regards to the marketing showing too much. I always look at Marvel’s Avengers Age of Ultron as the comparison. In those spots, so many of them to remember, I felt i had seen most every part of the movie before I went to the theatre. After, yeah, I saw most every part of the movie.

A lot of folks out there now, including the official Star Wars twitter who chimed in with “You haven’t seen anything – smiley face” during a conversation I was having with some Star Wars faithful; we haven’t, most likely, seen much. With the whole, “Where is Luke” comments (he’s STILL absent in any TV spot ) and JJ’s penchant for secrecy, I tend to believe it all and these spots are only showing maybe a third of the movie. If that’s the case, then great. I understand needing to show a lot of different layers to the new Star Wars for those people out there either A) Thinking only about the Prequels and B) Those who are mostly unfamiliar (they’re out there). This latest spot features the Dark Side. So now we’ve had spots on individual characters and now the Dark Side. See? A whole layering in of looks from the movie to hit all the quadrants.

That is my devil’s advocate stance. Personally? Too much. I’ve been banging this drum for a while now and I do believe we don’t need this much marketing.

But it’s my job,  and it’s my Star Wars. It’s a pickle of a situation when you consider I am first and foremost a fan. I wish I could remain completely free of new footage but oh, well. If it was any other way, for those that might think I would complain or not – if it was any other way, yes, I would just – ‘not watch it.’ It’s that simple. And that’s what this post is – giving you the option.

Star Wars the Force Awakens debuts, finally, worldwide on December 17th and stateside on December 18th.

Make sure you check back for more updates — right here on GeekNation.


The following two tabs change content below.
Mark Reilly
Born a geek a long time ago, in a galaxy far, far away - Tustin, CA - Reilly is a seasoned writer and producer with over twenty years experience in the film industry. He is the co-host of 'Far, Far Away' here on GeekNation as well as 'Meet the Movie Press' on the Popcorn Talk Network; which airs live every Friday morning at 9am pst. Tweet him at @Reillyaround