We already knew that they had entered into an exclusive partnership to inaugurate HBO’s new online subscription service, but now it looks as though Apple is looking to bring a wider range of existing channels to internet-based customers.
According to a report at The Wall Street Journal, Apple is currently developing a new service which will feature anywhere between 25-30 channels for a cost of around $30-40 a month. The computer and mobile phone giant is reportedly in negotiations with several content providers to bring their material to the service, though the report also singles out one entity that Apple is apparently not speaking to: NBC Universal. While actual details about the functionality of the service are few and far between, it will reportedly include channels in a linear structure that can be streamed to a wide range of Apple devices, like the Apple TV, the iPhone, the iPad, and likely to laptop and desktop computers running OS X.
The lack of engagement with NBC Universal apparently comes from an incomplete and ultimately abandoned deal between Apple and NBCU’s parent company Comcast, but no specific details were provided.
The floodgates are apparently open for a wide variety of for-pay online-based TV services to begin flooding the market, as the Dish-based Sling TV began its business last month. In the months to come, other companies like Sony (who will launch “PlayStation Vue”), AT&T, DirecTV, and Verizon are all expected to introduce their own cord-cutting services as the year progresses.
Consumers are certainly going to be given a lot of options in the months to come if they’re looking to abandon their existing cable services, which most consumers believe is already exorbitant, and only getting more unreasonably expensive. With the availability of web-based entertainment like Netflix, Hulu, as well as more specialized subscription services like the WWE Network, it seemed only a matter of time before an entirely new set of services offering multiple channels without a cable box became a standard.
Will you jump into one of these services and cut your cable cord, or are you pleased with the cable service you have? Sound off in the comments, and keep an eye on GeekNaton for the latest news about the ever-changing landscape of entertainment.
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