J.J. Abrams has long been known as the master of mysterious marketing. His secretive campaign for the hand-held monster movie Cloverfield (remember when that was simply known as 1-18-08?) had the internet spazzing out trying to decipher what the film would be, and his famous TED Talk about the Mystery Box cemented his reputation as a guy who loves to tease his audience. Whether or not he’s successfully paid off all of the mysteries he’s set up across his work in TV and film is another discussion entirely, but now Bad Robot has added one more enigma to their ever-growing pile. The Bad Robot Twitter account posted a link earlier today to this cryptic teaser trailer (titled “Stranger,” along with the words “Soon he will know.” Take a look below:
A creepy dude with his mouth sewn shut? Yeah, that’s pretty much Nightmare City for me. The folks at Bad Robot are likely pretty busy prepping a little movie called Star Wars: Episode VII right about now, so it’s unlikely that this is the start of a viral marketing campaign for a new film. The obvious alternative is that it’s a new TV show of some kind, but it could also be a web-only project. Abrams has said many times that “The Twilight Zone” has been a major influence on him over the years, and the whole “unable to speak” thing was a recurring theme on that show. Could the two be related somehow?
Basically, what I’m saying is this: nobody has any idea what the heck “Stranger” is right now. But teasing seems to be Abrams’ preferred method of communication with fans, and we’d say this weird piece of work does the trick. We’re certainly intrigued – how about you? What do you think “Stranger” is? Let us know in the comments below.
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