‘Batman v Superman: Dawn of Justice’ Moves Away From ‘Cap 3’ Release Date

By August 6, 2014
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When Warner Bros.’ Batman v Superman: Dawn of Justice and Marvel’s Captain America 3 staked out the same release date of May 6th, 2016, we guessed it was only a matter of time until one of them decided to move. Opening on the same day would mean cannibalizing the audience, and for two companies looking to make as much money as possible, it just isn’t good business to force their audience to choose between them and their competition when there’s another option on the table that could allow for higher profits all around. That option is moving release dates, and though neither company wanted to back down, ComingSoon reports that Warner Bros. has moved Batman v Superman: Dawn of Justice from May 6th to a March 25th, 2016 release date.

You need only look at the massive success of Marvel’s Guardians of the Galaxy to see why WB decided they’d be better off debuting their film on a different date: GOTG is a film with no recognizable preexisting characters, but audiences still flocked to it because it’s a Marvel movie. Iron Man 3 did insane box office numbers, and Captain America: The Winter Soldier is one of the best movies of the year so far, so we can only imagine how well Cap 3 will do. Seems like WB is imagining that too, and even though their film will be the first live action movie to contain Batman, Superman, and Wonder Woman on screen together, it only makes sense to back down to the unstoppable Marvel machine at this point. I’m sure they didn’t like doing it, but I’m guessing the money they’ll make in the few weeks before Cap 3 hits theaters will be worth a bruised ego in the long run.

Cap 2 Cap & Widow

This March release actually aligns a bit with Snyder’s filmography, since his 2007 film 300 proved to Hollywood that hit movies could actually be released that early in the year. (Before that, most big films opened later on the calendar.) Since then, Snyder’s Watchmen opened on March 6, 2009, Sucker Punch opened on March 25th, 2011, and 300: Rise of an Empire (which he produced but didn’t direct) hit theaters on March 7th, 2014.

What do you think? Was this a wise move on Warner Bros.’ part?

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Ben is a writer living in Los Angeles, California. His work has been featured at ScreenRant.com, FirstShowing.net, MySpace.com, GeekTyrant.com, and many more sites across the web. Some of his favorite movies include The Rocketeer, Anchorman: The Legend of Ron Burgundy, Tombstone, Lucky Number Slevin, Raiders of the Lost Ark, Ferris Bueller's Day Off, Collateral, Double Indemnity, Back to the Future and The Prestige. Follow him on Twitter: @BenPears.