The first teaser trailer for Disney’s live-action adaptation of Beauty and the Beast beat a record previously held by The Force Awakens for the most trailer views in a 24 hour period, and if one thing was clear from that brief, vague look at the movie, it was that fans were excited for the new live-action update of the 1991 classic animated film. With only brief shots of the actual movie itself though, the trailer managed to perfectly combine nostalgia and intrigue in a way that few other trailers have, and it’s not surprising to see why it did so well in the end.
The movie – which features an all star cast including Emma Watson as Belle, Dan Stevens as The Beast, Luke Evans as Gaston, Ewan McGregor as Lumiere, Ian McKellen as Cogsworth, and more – is currently slated to hit theatres in a little less than a year from now, and the very first teaser poster for the film has been released online today.
Keeping in line with the trailer’s heavy focus on that iconic rose, the new poster is pretty breathtaking too:
Directed by Bill Condon and following Pete’s Dragon in a few weeks, Beauty and the Beast is set to be the next live-action reimagining in Disney’s continuing trend right now, but following hits like Cinderella and The Jungle Book, it’s looking more and more like Beauty and the Beast may be their most promising outing yet.
The only real challenge this movie is facing right now is that the 1991 animated movie is still very much a pop culture milestone for many moviegoers, and holds a special place still as one of the studio’s greatest achievements to date. It was, after all, the first animated movie to ever be nominated for the Best Picture Academy Award, and finding a way for both this and the animated film to live freely together could end up making this either the studio’s best live-action reimagining to date, or their most disappointing. Based on the cast and creative team involved though, I’d say it has everything it could possibly need at this point to succeed.
Beauty and the Beast will dance its way into theatres on March 17th, 2017.
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