Beloved NY Children’s Bookstore Launches Campaign To Keep Doors Open

By October 24, 2012

Since 1980, Books of Wonder has made it their mission to encourage children to develop a love for books at an early age while helping adults relive their own childhood by preserving the classics.

In their 32 years, they’ve become somewhat of a beloved cultural New York landmark with generations of families, educators and book lovers returning to this store over and over again to find their favorite children’s books or help kids fall in love with new ones.

But now they’re in danger of closing and must raise a minimum of $100,000 in order to keep their doors open.

When we moved into our current space eight years ago, we leased out 40% of the space to a well-established NYC bakery to provide a cafe for our customers. Unfortunately, the Great Recession was even harder on cupcakes than children’s books and they were forced to close, still owing us many months back rent and utilities. Worse still, with the economy hurting, we could not find a new subtenant, and so had to pay the rent on the space we had previously rented. The result of these unexpected expenses, is that Books of Wonder has had to layout over $300,000 in rent and utilities that we expected to be paid by our subtenant. This has strained our resources to the limit. And that is why we are launching this (Indiegogo) campaign.” – from official campaign site

Check out this message from Books of Wonder’s founder/owner, Peter Glassman


With reward items that include a unique Books of Wonder postcard created from drawings from current children’s book artists and authors to a full-out Maurice Sendak collection (4 signed books and 10 posters designed by Sendak himself), there is no loser here, only winners: you, the bookstore and most importantly – leagues of children for years to come!

For more information, be sure to visit the official campaign (campaign ends Wednesday, November 21st at 11:59pm PST).

If you wanna take a virtual look around Books of Wonder, check out their official website.

While I really don’t cover Indiegogo campaigns that often, I found this one INCREDIBLY worthwhile. Reading books digitally on smartphones and tablets like iPad and Kindle are great BUT there’s something to be said for physically taking kids to a bookstore for the first time and seeing the look on their faces as they embark on a quest to find that perfect book.

I can’t let that feeling die, man. Books are amazing.

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Cricket Lee
Star Wars fangirl. Named Best Kisser by Time Magazine. CEO/Host: Girl Gamer; host of Gecken: GeekNation; writer: Dread Central. You'll have a crush on me soon. Vote Quimby. Twitter: @crixlee