Box Office: ‘Cinderella’ Expected to Dominate With $70 Million Opening

By March 14, 2015
  9

If you’re headed to the theaters at all this weekend, the big money is on the princess with the glass slippers.

According to box office analysts at Variety, the Kenneth Branagh-directed adapttaion of the animated Disney film is expected to fetch an astonishing $70 million in its premiere weekend in theaters. After already taking in $2.3 million in late night Thursday screenings and a very solid $25 million in Friday screenings, the new film is already proving to be a fruitful endeavor for Disney, who is going to be making a habit out of live action adaptations of classic animated films. While it’s not quite expected to top the $79 million opening weekend of 2013’s Oz the Great and Powerful directed by Sam Raimi, interest in Cinderella seems to be very high, on top of the anticipation for the animated short Frozen Fever, which will run in front of it.

Critical reaction for the film has also been resoundingly positive, with a current Rotten Tomatoes score of 84%. A CinemaScore has yet to be released for the film.

As for other contenders at the box office, Liam Neeson’s Run All Night is expected to take in anywhere between $12-14 million. Last weekend’s champion, director Neill Blomkamp’s Chappie, is expected to rake in less than $10 million. For the final box office tally of the weekend, be sure to check back tomorrow!

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Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation, Batman-On-Film.com, The Huffington Post, and Movies.com. He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.
  • mysteryman

    there’s so many “cinderella” remakes or movies based off of it, but this will be nice since its actually a remake

  • kRobbie

    and I didn’t even hear about this until now why??

  • -TRIPPIN-

    70 million is a piggy bank burster alright

  • NEW W0RLD ORDER

    its gotta be good if rotten tomatoes gives it an 84% rating

  • Doddyboy

    it’ll only be a matter of time until more disney movies are humanized

  • Clara

    box office is bringing in the cha ching this weekednd huh?

  • that guy over there

    hopefully they didn’t try to sexualize it, that’s been happening wayyy too much with things lately

  • ShotCaller200

    nobody can hate cinderella!!

  • Michelle

    I really must get around to watching this soon! it looks so cool. <3