Box Office Estimates Show Audiences Will ‘Focus’ This Weekend

By February 28, 2015

For the past couple of weeks, the adaptation of E.L. James’ Fifty Shades of Grey has been the number one movie at the box office, capitalizing on the controversy surrounding the book, and creating some of its own by reaching a wide moviegoing audience. Now, though, another film has come along, and knocked Christian Grey off of his perch in an attempt to claim the weekend.

According to box office analysts at Variety, the new Will Smith and Margot Robbie-starring film Focus is set to take the weekend crown, with an estimated opening of around $20 million. The relatively strong expected figure is good news for Will Smith in particular, who suffered a box office setback when he and his son Jaden starred in the 2013 sci-fi tentpole After Earth, which has been characterized as a “disaster” by earning $60 million domestically on a $130 million budget. While it still turned in a profit when taking international figures into account, its domestic performance called Smith’s viability as a star in the United States into question, but the performance of this new film shows that he still has some staying power.

Robbie made her debut in Martin Scorsese’s The Wolf of Wall Street and seems to be on a roll so far. Smith and Robbie will reunite in David Ayer’s DC Comics-based film Suicide Squad, where Smith will play the assassin Deadshot and Robbie will play the Joker’s girlfriend, Harley Quinn.

As for Fifty Shades, it seems as though it’s massive drop from last weekend as well as the continued lukewarm critical reception is beginning to catch up with it, as it’s expected to take in only $10 million i it’s third weekend. his is a far cry from it’s incredible debut, but it’s still on track to have taken in nearly $150 million domestically by the end of the weekend, making it a solid success considering its relatively modest budget.

For final numbers and rankings, be sure to check back here tomorrow!

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Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation,, The Huffington Post, and He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.