This weekend, it looks like audiences were ready to see Will Smith on the big screen again, while the controversial E.L. James story has taken a tumble.
According to the numbers from BoxOfficeMojo, Focus, starring Will Smith and Margot Robbie, is the champion at the box office this week, with a take of $19.1 million. This brings it in below early weekend estimates of $20 million, but it’s still a strong showing for the new film, and was enough to place it in the top spot for released films this weekend. Its domestic take combined with its weekend take puts its worldwide gross at $31.3 million, but because it has come in below estimates, it may be a tough road to get to profitability. Smith remains a big draw overseas, and it will likely be the international audiences that have the greatest chance of galvanizing success for his newest film.
2nd through 4th place in this weekend’s top ten were all holdovers from previous weeks, with Kingsman: The Secret Service, The SpongeBob Movie: Sponge Out of Water, and Fifty Shades of Grey respectively coming in at second, third, and fourth places. Kingsman sees about a 36% drop from last week’s domestic attendance, but a strong showing internationally has easily made the film a success, as its garnered $209.8 million worldwide on an $81 million budget. SpongeBob also continues to show staying power, with its worldwide total bolstered to $236.6 million after this weekend on a budget of $74 million.
Fifty Shades of Grey has seen another attendance drop of over 50% when compared to last week, taking in $10.9 million and bringing its worldwide total up to a staggering $486.1 million due to a very strong international showing. It’s likely that the sequels are already being prepared, though they may want to refine the narrative elements to maintain domestic staying power for the second outing.
The weekend’s other new release, The Lazarus Effect, came in fifth place with $10.6 million, coming in below estimates. That shows that it likely doesn’t have a lot of staying power going forward since it was expected to take in anywhere between $12-14 million, but the film is still technically a success, since it was made for a very modest $3.3 million.
The bottom five of the top 10 consisted of McFarland, USA with $7.8 million, American Sniper with $7.7 million, The DUFF with $7.1 million, Still Alice with $2.7 million, and Hot Tub Time Machine 2 with $2.4 million.
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