‘Candy Crush Saga’ Makers Try To Trademark The Word “Candy”, Indie Developers Fight Back

By January 21, 2014

Back in 2004, “Celebrity Apprentice” host Donald Trump (a.k.a. Mr. Combover) tried to trademark the phrase “You’re Fired” with hilarious results…

10 years later, not so hilarious.


In 2013, King.com – makers of the wildly popular wallet vacuum known as Candy Crush Saga – filed to do the same with the word “candy,” pertaining to video games and clothing. I don’t know how, but on January 15th of this year, the usage was approved for publication in the US, meaning it’ll only be a few weeks until it becomes official. Now other developers with apps containing that word are getting emails from Apple’s iTunes legal department on behalf of these buttheads notifying them to either “remove their app (or prove that their game doesn’t infringe upon the trademark).”

Benny Hsu, creator of All Candy Casino Slots (which looks NOTHING like CCS) is one such indie developer. When he contacted King’s IP paralegal, Sophie Hallstrom, to plead his case, this was the response he received:

“Your use of CANDY SLOTS in your app icon uses our CANDY trade mark exactly, for identical goods, which amounts to trade mark infringement and is likely to lead to consumer confusion and damage to our brand. The addition of only the descriptive term “SLOTS” does nothing to lessen the likelihood of confusion.”

Hsu and many others are peeved by this trademark. “Myself and other indie developers don’t have the money or resources to fight back… I plan on changing the name if that is what I must do.”

This is not only some serious bullshiz but it also (happily) opens the floodgates to every wiseass game dev to troll the hell out of King.com and their ridiculous trademark, which is precisely what is happily happening as we speak.


Kotaku reports that indie developers uuav and Caribou have created a site known as “The Candy Jam” (“because trademarking common names is ridiculous and because it gives us an occasion to make another game jam”) allowing entrants to make a game of their choice, as long as it has candies in it. They heavily encourage the use of the word “candy” as many times as possible and using other potentially infringing words like “scroll, memory, saga, and apple” could earn you bonus points. The first game created on TCJ is CandyCandyCandy and it looks pretty hilarious.

If you wanna make your own candy driven game, head on over to The Candy Jam and break some laws!!

But hurry, you only have till February 3rd!

Additional source: Gamezebo

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Cricket Lee
Star Wars fangirl. Named Best Kisser by Time Magazine. CEO/Host: Girl Gamer; host of Gecken: GeekNation; writer: Dread Central. You'll have a crush on me soon. Vote Quimby. Twitter: @crixlee http://www.imdb.me/crixlee
  • As much as I love this game, this idea is a bit lame. Who do they think they are, Paris Hilton?

  • Zara Want

    This is a bit outrageous for a game, have King taken their daily dose of Candy today?

  • Britania Larry

    Excited about “The Candy Jam”. I`m going to make my own candy ways 😀