With Disney’s recent acquisitions of both Marvel Entertainment and Lucasfilm, they gained control of two of popular culture’s most storied fictional universes. Now, it looks like they may have an idea on how to expand their visibility.
According to quotes from Disney CEO Bob Iger (via Daily Finance), the massive media company is considering devoting two entire cable channels to the Star Wars property and the Marvel property, respectively. Comparing their commercial viability with the company’s signature channels, Iger says that the possibility certainly exists to showcase their most lucrative and well-known properties by giving them their own platform on cable television. He said,
We have said that with these channels and these brands — ESPN, ABC, Disney, maybe even down the road something related to Star Wars and Marvel — we do have an ability as a company to take product, specifically filmed entertainment, television, movies, directly to consumers.
Disney’s confidence in both brands is likely increased even more due to the recent box office performance of Marvel Studios’ Avengers: Age of Ultron, which passed the threshold of $1 billion at the worldwide box office this weekend. Star Wars is also performing well at Marvel Comics, and will see even more prominence late this year when the Star Wars Battlefront game is released, as well as when the next theatrical chapter of the saga — Star Wars: The Force Awakens — is released this December.
For more on the possibility of Star Wars and Marvel expanding their reach in media, keep an eye on GeekNation!
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