The economy might be recovering, but many online news outlets are continuing to feel the squeeze as advertising revenue which was once abundant before the financial crash of 2008 has trickled in.
That has caused a number of websites to be absorbed by larger corporations, look for new (and not always the most user-friendly) advertising resources, or just shut down altogether. But one horror new site, Dread Central, is trying a different approach – it’s offering its news ad-free to American users in exchange for a modest monthly subscription.
Steve Barton, Dread Central’s editor-in-chief, told readers in a post asking them to “save” the site, said the move was essential in order to keep the site online.
“Due to sweeping shifts in studio advertising dollar allocation and the ever-shifting landscape of horror, if we are to survive, we need to make this change. Over the past 10 years, we’ve supported filmmakers and their projects by sharing their films with our extensive readership free of charge. We don’t want to sell out to a conglomerate or shut down the site, so we are joining with crowdfunding platform Patreon to keep our independent voice.”
Patreon is a crowdfunding service started in 2013 that allows artists to create “patrons.” Instead of funding one project at a time, it allows for continual funding on a recurring basis.
The cost to subscribe to Dread Central will be $1 a month beginning in March.
Dread Central will continue to offer stories and such for free, Barton told GeekNation, but they will contain advertising.
Some filmmakers and readers have come out in support of Dread Central as they work to keep their doors open.
— Harrison Smith (@HarrisonSmith85) December 12, 2016
— Jeffrey Reddick (@JeffreyaReddick) December 12, 2016
— Ron Purtee (@RealRonPurtee) December 12, 2016
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