‘Fifty Shades’ Expected to Top Weekend Box Office Despite Big Attendance Drop

By February 21, 2015

As we get ready to see what the landscape is looking like at the box office this Oscar weekend, it looks as though the big hit will once again be Universal’s Fifty Shades of Grey. Even though that’s the case, though, the film is starting to show some chinks in its armor.

According to box office analysts at VarietyFifty Shades will be holding onto the number one spot at the box office despite a projected 70% drop in attendance compared with its opening weekend. The drop isn’t altogether surprising, since similarly marketed films — like the cinematic adaptation of HBO’s Sex and the City — also saw significant drops in the second weekend after the rush to the theater had subsided. Other factors hindering the performance of last week’s box office champion is its generally negative critical reception and weakened word-of-mouth, with it’s current Rotten Tomatoes score sitting at a pretty dismal 25%, along with a bland CinemaScore of C+.

Still, if weekend estimates hold, then the film is slated to have taken in $132 million in 10 days, leading to a handsome return for the film budgeted at a relatively modest $40 million. Also, Fifty Shades is expected to outperform every new release of the weekend, including the comedies Hot Tub Time Machine 2 and The DUFF. Second place for the weekend currently stands as a toss-up between Kingsman: The Secret Service and The SpongeBob Movie: Sponge Out of Water.

For the final box office results of the weekend, be sure to check back tomorrow night!

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Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation, Batman-On-Film.com, The Huffington Post, and Movies.com. He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.
  • KevinPPark

    well of course, if practically everyone saw it the first weekend, there wouldn’t be that many to go see it the next weekend lol

    • EmileeNherWeed

      ikr! fifty shades is number 1 anyways so the drop dosn’t mean that much if pretty much everyone who was going to see it saw it