‘Fifty Shades of Grey’ Eyes Record-Breaking Opening

By February 14, 2015
  2

It seems that the adaptation of the E.L. James novel could be counting fifty shades of green by the time this weekend is all said and done.

According to box office analysts at VarietyFifty Shades of Grey opened with a very strong $30.2 million in box office receipts on Friday night, and if current estimates hold it will be taking in $76 million. If that figure is maintained, it will handily defeat the current record holder for President’s Day Weekend: 2010’s Valentine’s Day starring Jessica Alba, Kathy Bates, and Bradley Cooper, which took in $63.1 million in the same weekend five years ago.

The current record for Valentine’s Day itself is also held by that film, but is poised to be broken by the erotic drama starring Dakota Johnson and Jamie Dorman.

Estimates from the very beginning of the weekend placed the box office take near the $85 million level, after its early Thursday night screenings managed to break the previous record for late night preview screenings held by Universal’s Fast & Furious 6 by taking in $8.6 million. The international weekend take is estimated at nearly $160 million, after opening at number 1 in 56 of its 57 opening markets overseas. The film is already an assured financial success for Universal, as it only carried a production budget of $40 million.

In our review of the film, Eric D. Snider felt that the film was “disappointingly tame and astonishingly boring.”

We’ll check back in with the final box office weekend numbers in 24 hours, so keep a tab open to GeekNation!

The following two tabs change content below.
Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation, Batman-On-Film.com, The Huffington Post, and Movies.com. He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.
  • DianneDSpeers

    fifty shades of grey…i love it so much i think its better than the notebook. watched it this weekend (:

  • USAjoe

    did really well for a bland movie.. All that advertising and hype paid off then!