It seems that the adaptation of the E.L. James novel could be counting fifty shades of green by the time this weekend is all said and done.
According to box office analysts at Variety, Fifty Shades of Grey opened with a very strong $30.2 million in box office receipts on Friday night, and if current estimates hold it will be taking in $76 million. If that figure is maintained, it will handily defeat the current record holder for President’s Day Weekend: 2010’s Valentine’s Day starring Jessica Alba, Kathy Bates, and Bradley Cooper, which took in $63.1 million in the same weekend five years ago.
The current record for Valentine’s Day itself is also held by that film, but is poised to be broken by the erotic drama starring Dakota Johnson and Jamie Dorman.
Estimates from the very beginning of the weekend placed the box office take near the $85 million level, after its early Thursday night screenings managed to break the previous record for late night preview screenings held by Universal’s Fast & Furious 6 by taking in $8.6 million. The international weekend take is estimated at nearly $160 million, after opening at number 1 in 56 of its 57 opening markets overseas. The film is already an assured financial success for Universal, as it only carried a production budget of $40 million.
In our review of the film, Eric D. Snider felt that the film was “disappointingly tame and astonishingly boring.”
We’ll check back in with the final box office weekend numbers in 24 hours, so keep a tab open to GeekNation!
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