This weekend at the movies, a Disney princess broke a glass slipper over the head of the competition.
According to the numbers at Box Office Mojo, the Kenneth Branagh-directed Cinderella, which is largely an adaptation of the original 1950 Disney animated film of the same name (which itself was adapted from a European folk tale with origins as far back as the 1600s), has absolutely dominated the competition with a reported domestic weekend take of just over $70 million. The film is now automatically profitable, having been made for $95 million and grossing $62.4 million overseas thus far for a worldwide total of $132.4 million.
It’s opening is about at the same level as Disney’s previous animated adaptation, Maleficent starring Angelina Jolie, which had a similar figure when it hit theaters in 2014. Only adding to the profitability of this new film, though, is the fact that Cinderella‘s budget was almost 50% lower than that one, as well as other similar films like Oz The Great and Powerful and even Snow White and the Huntsman. All in all, it was an impressive showing for the new Disney film, and will likely bode well for future animated adaptations the studio will make, like the Emma Watson-starring Beauty and the Beast.
Liam Neeson’s latest action vehicle, though, was not as fortunate.
Although coming in second place, Run All Night came in a distant number two, taking in only $11 million in its first weekend of exhibition. This certainly doesn’t bode well for this latest film, but is also coming in at a time when Liam Neeson has gone on record saying that he won’t be doing action films for much longer. Still, the disappointing opening for this latest effort, coupled with the somewhat lukewarm critical reception its received thus far, likely means that it won’t have the strongest run at the box office.
The final seven spots in the top 10 this weekend were all rounded out by returning releases, with Kingsman: The Secret Service, Focus, Chappie, The Second Best Exotic Marigold Hotel, The SpongeBob Movie: Sponge Out of Water, McFarland USA, American Sniper, and The DUFF all filling them in, respectively. There’s not much to report there, other than the fact that Clint Eastwood’s biopic of Chris Kyle is showing unusual staying power even after it failed to win many Oscars after its string of nominations.
Next week’s major releases will be the Christian drama Do You Believe?, the highly anticipated sequel The Divergent Series: Insurgent, as well as Sean Penn and Idris Elba’s The Gunman. Check back next weekend to see how the newest releases stack up at the box office!
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