Here’s a classic good news/bad news situation.
Let’s start off with the good news: The Film Stage reports that the first trailer for Chris Nolan’s newest film, Interstellar, will arrive in theaters attached to Warner Bros.’ The Hobbit: The Desolation of Smaug. The sci-fi film stars Matthew McConaughey, Anne Hathaway, Jessica Chastain, Michael Caine, John Lithgow, and Casey Affleck. I’m a big fan of Nolan’s films (though I’m not one of those people who will try to tell you The Dark Knight Rises was an amazing film), I like every single one of those actors (and even count some of them among my favorite actors working today), and I’m looking forward to the opportunity to see what Nolan does with a science fiction movie.
But now the bad news: the movie doesn’t open until November 7th, 2014. The Hobbit sequel opens in just a few weeks, so that means we’ll have to endure nearly a full year of marketing for this film. It’s certainly not an uncommon practice – in fact, it happens with basically every would-be blockbuster that rolls through the studio system. My problem is actually a very selfish one: I don’t want to see any of the trailers or marketing materials at all. As I mentioned, I’m hooked already on the genre, the filmmaker, and the actors – why do I need to see anything else? I’m already far more excited at just that tiny amount of information than I ever could be after seeing a dozen trailers, TV spots, posters, character posters, and essentially having the entire movie play out in publicity materials before I even get the chance to see the damn thing.
So while we’ll definitely be covering the movie in the months leading up to its release here at GeekNation, I’d like to lay down a challenge to those of you who are willing to accept it: stand with me and try to avoid as many trailers, posters, first look images, TV spots, and marketing materials for Interstellar as possible. There’s not much information out there about the film yet, so maybe I’ve gotten you before you even know a single thing about it other than what I just told you up top. Try to avoid everything, and when the movie comes out, hit me up on Twitter (@benpears) and let me know what your theatrical experience was like when you see it completely unspoiled. Compare how you build anticipation, your expectations, and your overall enjoyment of the movie with other blockbusters you see next year where you watch all the trailers and don’t make any effort to avoid marketing materials. Just see how it differs, and maybe you’ll discover a new way to get excited about upcoming films.
I did this with Inception, and it was one of the best theatrical experiences I’ve had in the past five years. I’m doing it again for Interstellar, and I hope you’ll join me.
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