Disney’s hottest new property, Frozen, is seeing a massive amount of cross-demographic appeal, and the company has taken solid note of that. With Frozen merchandise demand intensely ballooning for the holiday season, Disney has now gone one step further in representing the characters and situations of the film by bringing it to Anaheim’s Disneyland and California Adventure theme parks.
According to a new report at Variety, Frozen themed attractions will be arriving with full force in both parks. The “Muppet Vision 3D Theater,” a staple of California Adventure that’s also present at Orlando, Florida’s Disneyworld, will be converted into “Arendelle’s Crown Jewel Theater.” It will then play host to a new show entitled, “For the First Time in Forever — A Frozen Sing-Along Celebration.”
Also coming to California Adventure will be “Olaf’s Snow Fest,” a winter-themed play area featuring live music from the film, photo opportunities with some of the characters, and (naturally) a new spot to pick up Frozen merchandise. The Disney Animation building will also provide yet another opportunity for Frozen fans to interact with the characters from the film, while also teaching park attendees how to draw some of the characters within the film’s visual style. Finally in California Adventure, part of the Hollywood section of the park will feature “Freeze the Night!,” and become a wintry-themed dance party for families after dusk.
At Disneyland, Fantasy Faire will feature a new Frozen-themed live show that retells the story of the film, with sisters Anna and Elsa appearing in parade festivities that the park is known for. When the Storybook Canal Boats reopen later in December, miniature Frozen locales will be added to the existing sets from films like The Little Mermaid, Cinderella, Aladdin, and Pinocchio. The Disneyland Resort’s Downtown Disney area will also be receiving an ice rink through late February themed around the Olaf character, while also opening a new boutique named after the sisters of Anna and Elsa. Disney has also previously announced a Frozen-related ride coming to Epcot Center in Florida’s Disneyworld.
These efforts will help Disney to promote Frozen Fever, the first Frozen-related short film that will bow in March. Would you head to Disneyland to check these new attractions out? Are you a big enough Frozen fan that this sounds tempting?
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