Today is a weird day for movie news. First, Phil Lord and Chris Miller are in talks to direct Ghostbusters 3, a move that would fit so perfectly into their overarching narrative of being “the directors who turn bad ideas into great projects” that it seems almost too good to be true. Then there was a fake James Bond teaser trailer that came out of nowhere indicating that Bond 24 would be called Come and Dive (we’re not posting it because, well, it’s fake). And now there’s another really bizarre announcement: THR reports G.I. Joe Retaliation director Jon M. Chu is teaming with Hasbro, horror producer Jason Blum, and Justin Bieber’s manager Scooter Braun to bring a Jem and the Holograms movie to the big screen.
Is this a prank? It sure seems real, with the guys going as far as to create an elaborate video suggesting that fans could record auditions of themselves and potentially be cast in the film if the team likes them enough:
Jem and the Holograms is based on the 1980s toy, which was adapted as an animated series that ran just a bit before my time. According to a quick synopsis, this film “centers on an orphaned teenage girl who becomes an online recording sensation. She and her sisters embark on a music-driven scavenger hunt — one that sends them on an adventure across Los Angeles in an attempt to unlock a final message left by her father.” The producers are looking to reimagine the property “for a whole new generation with themes of being true to who you are in a multitasking, hyperlinked social-media age.”
This is just plain weird, and Blum’s involvement is especially strange. It makes a little bit of sense that Chu and Braun would pair up, considering Chu directed Bieber’s two concert film/documentaries, but Blum – a guy best known for producing low budget horror fare – seems like the odd man out in this equation. I guess if the producers are looking to make a movie with a low budget and a high return, there aren’t many better people out there than Blum, but genre-wise, it’s certainly a bit outside of his normal zone.
I thought the whole “movies based on toys” thing was on the way out, but that’s apparently not the case. Unless, of course, this whole thing is some kind of elaborate prank, which I’m not taking off the table. Freakin’ Jimmy Kimmel could be behind this somehow, and since it’s 2014 and this is the internet we’re talking about here, I’m not going to fully believe this until I’m sitting down in a theater to watch the final movie. (But even then, I wouldn’t be surprised if Kimmel popped up on screen halfway through and just shouted, “gotcha!” before the credits rolled.)
What do you think? Is this real? Are you excited about a Jem and the Holograms movie?
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