Ride-sharing services such as Lyft and Uber will often run special promotions that tie into local events, such as driving passengers around in Gotham City PD cars during Comic-Con. But this weekend, Lyft is joining forces with Sony for a limited Ghostbusters-themed campaign that will allow fans the opportunity to catch a ride in the Ecto-1.
On July 1 and 2, between the hours of 8:00am and 10:00pm, passengers in New York, Los Angeles, San Francisco, Boston and Washington D.C. can open their Lyft app and toggle “Ghost Mode” to hail a free ride in a replica of the Ecto-1 from Paul Feig’s upcoming remake – and if you’re incredibly lucky, you might even find yourself in one of the original vehicles used during filming.
This should turn out to be a hugely popular promotion, and THR reports that Lyft will fill out their ranks with custom-wrapped Toyota Highlanders to be used when all of the replica vehicles are busy. Ethan Eyler, Innovation Brand Manager at Lyft, had this to say about the company’s partnership with Sony:
“We’re thrilled to see such a classic franchise return to theaters with an all-new cast and characters, and are equally as excited to team up with Sony Pictures to bring the movie to the streets. Lyft loves to surprise and delight passengers with fun, memorable in-car experiences. Following the success of Back to the Future Mode, Zombie Mode, and Prank Mode, we expect this to be the best yet.”
In addition to cruising the streets in one of the most recognizable automobiles in cinematic history, fans who ride in the Ecto-1 will have a chance to take home all sorts of Ghostbusters swag, including Hi-C Ecto Coolers and Ghostbusters-themed Twinkies (filled with key lime “slime”) by Hostess. And two lucky winners will receive a pair of tickets to the Ghostbusters World Premiere in Los Angeles on July 9th.
Regrettably, I don’t live in any of the cities where the Ecto-1 is available – but I’m betting Alex will try this out, so hopefully he’ll be able to weigh in on his experience next week. Ghostbusters opens in theaters everywhere on July 15.
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