Hasbro Creating Cinematic Universe With G.I. Joe, Micronauts, & More

By December 15, 2015
gi joe featured image

See that confused look that the Rock and Channing Tatum are giving in the image above? Yeah, that’s about my reaction to this news.

Cinematic Universes have become a craze in the Hollywood industry ever since Marvel was successfully able to merge all of their franchises together in 2012′s The Avengers. Now, we have Universal working on creating a shared movie monster universe, DC and Warner Bros. hoping to kickstart their cinematic universe next year with Batman v Superman and Suicide Squad.

Unfortunately, instead of this actually being a good thing, almost every other studio has struggled to replicate Marvel’s magic formula, and because of that, we’ve gotten a lot of films that end up coming off as merely cash grabs for sequels, rather than solid outings in their own right.

It looks like Hasbro is getting ready to throw their hat into the ring as well.

THR is reporting that the highly-successful company is working with Paramount studios to create a cinematic universe of their own by uniting five different toy lines onscreen. These include the already franchised G.I. Joe series, Micronauts, ROM, M.A.S.K., and Visionaries. The studios are apparently planning on creating this universe through a shared writers’ room as well, similar to what they have done with the Transformers franchise moving forward, and will be comprised of some of the best writing talent in the industry coming together to develop a “creative roadmap” for the different sequels and overall plan of the universe.

The problem with this is that we don’t even know if the writers room for Transformers has worked yet, and while I admire the studio’s confidence in their strategies, I don’t quite understand how they’re planning on merging these five different brands together. Marvel was able to do it because it had been done in the comics, and they followed a fairly formulaic path in the beginning to their get the first Avengers film.

Granted, I’m not entirely familiar with a lot of these properties in order to make a complete judgement about the decision. At this point though, I worry that studios are beginning to put too much stock into this “cinematic universe” trend that’s running the industry right now. People are already worried about getting superhero fatigue in the coming years, that it begs the question, do all of our blockbuster movies really need to be connected to each other?

Make sure to keep checking back for more updates — right here on GeekNation.

Alex Welch

Alex Welch

Alex dreams of meeting a girl with a yellow umbrella, and spends too much time* staring at a movie screen. His vocabulary consists mostly of movie quotes and 80s song lyrics. *Debatable
  • Ethan

    Micronauts – Woo hoo!