Toy company Hasbro has managed to turn their longstanding Transformers property into a box office juggernaut, and now, it looks like they hope to do the same with another brand they have under their control.
According to Deadline, 20th Century Fox is reportedly seeking to ink a deal with Hasbro to create a live-action film based on the long-running toy brand Play-Doh. On top of that, director Paul Feig (Bridesmaids, Ghostbusters) is reportedly in negotiations to sit in the director’s chair. While it’s not exactly clear how some blobs of mushy, multi-colored “doh” can be formatted into the structure of a feature film, Feig and his collaborators reportedly spent a solid amount of time coming up with a take on how the brand could be turned into a film before turning their hired screenwriter onto actually putting the letters on the page.
The newsmaking report also details that Hasbro is being very cautious about introducing its properties into the feature film medium after the critical and commercial disappointment of Battleship, 2012’s sci-fi action take on the classic board game directed by Peter Berg and starring Taylor Kitsch and Liam Neeson. A new production team and some more economical business options has seen the company make moderate success at the box office with films like Ouija and the upcoming Jem and the Holograms. They’ll also be pursuing a film version of the highly popular trading card game Magic The Gathering, to be produced by Simon Kinberg of X-Men: Days of Future Past and Apocalypse fame.
For more on the Play-Doh film as it develops, keep a tab open to GeekNation.
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