An independent geek clothing firm focused exclusively on consumers of the female persuasion is independent no-more.
Her Universe, the licensed clothing manufacturer started by Star Wars voice actress Ashley Eckstein, has been acquired by clothing retail chain Hot Topic.
Although financial terms of the deal were not disclosed, Eckstein took to Facebook Friday to ensure her customers she’s still running the division, and that Her Universe clothing will remain in various retail outlets around the country, and not just exclusively Hot Topic.
“I am still going to be running Her Universe, you’re not getting rid of me. So sorry about that. But the one thing to know is that this really doesn’t change anything. Her Universe is still going to be a standalone brand, there’s still going to be a HerUniverse.com. We’re still going to be in all of our retail partners.”
Eckstein founded Her Universe in 2010 reportedly after discovering there was little in terms of clothing geared toward women when it came to the world of geekdom. Although science-fiction, comics and fantasy has been dominated by a male audience in the past, those genres have become far more diversified over the past 20 years or so, and Eckstein decided to do something about it.
Since she founded the company, Her Universe has obtained a number of franchise licenses, including Star Wars, Marvel, Doctor Who, Star Trek and Transformers. With the Hot Topic acquisition, Eckstein teased that the number of licenses could grow quite a bit, especially after one customer asked her in the Facebook chat if Her Universe will finally add DC Comics characters like Supergirl.
“I have to tell you that Supergirl designs are not on the horizon. But what this is going to enable … we’re going to be able to do so many more licenses. Look for the Her Universe brand to expand and finally offer more designs from different licenses that I know you’ve been asking for.”
Eckstein was voicing Ahsoka Tano in Star Wars: The Clone Wars when she founded Her Universe. She would later lend her voice to series like Sofia the First as Mia the Bluebird, DC Super Hero Girls as Cheetah, and as Dagger in Ultimate Spider-Man.
Before the acquisition, Her Universe was co-owned by The Araca Group, a theatrical production and merchandise company that have worked on a number of shows including Wicked, The Laramie Project and Lend Me a Tenor.
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