In a streaming market that is utterly dominated by Netflix, Hulu is making a big move it hopes will start chipping away at its main rival, and maybe move closer to the top.
And all it might take is a little touch of Disney – in the form of some 50 Disney classics that include Mulan, Pocahontas and even The Nightmare Before Christmas.
Hulu is taking advantage of the fact that Disney owns a 30 percent stake in the company, matching pieces owned by NBCUniversal and Fox Entertainment Group. Bringing in so many big names from the Disney classic library could convince even more subscribers to plunk down the $8 a month needed to access the films and television series.
The news comes as a new report shows original programming from Netflix literally obliterating its nearest rivals. Parrot Analytics, which uses social media chatter as well as file sharing and data streaming numbers to generate its lists, says Netflix easily owns the top 11 slots with its original shows.
That’s led by Stranger Things, according to Business Insider, which recorded just under 37 million “expressions,” according to Parrot. Orange is the New Black was No. 2 on the list with 11.6 million expressions, with Daredevil holding the No. 11 spot with 3.5 million expressions.
The Man in the High Castle is the first non-Netflix show on the list at No. 12 for Amazon Video, followed by the limited series 11.22.63 from Hulu. Netflix then owns four of the next five slots, broken up only by Hulu’s The Path at No. 16.
Netflix also is by far the largest when it comes to actual subscribers, with a reported 86 million worldwide compared to Hulu with 12 million. That means there’s quite a bit of ground for Hulu to cover if it even wants a chance to try and catch Netflix.
Also making the jump to Hulu, according to USA Today, are the animated version of Tarzan, The Princess and the Frog, The Mighty Ducks, Romy and Michele’s High School Reunion, Muppet Treasure Island, and Gone in 60 Seconds.
Films that won’t make it to Hulu, however, will be new Disney releases, including Rogue One at some point. That’s because Disney struck a deal with Netflix that would put its newest releases – like Zootopia – on the competing streaming service.
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