UPDATED 4/2 3:30pm PST: IMAX has just released a new featurette from last night’s red carpet festivities, with cast and crew gushing about the kind of experience that IMAX brings to the table for this film in particular. On top of that and as an added bonus, our own fearless leader herself, Clare Kramer, serves as the host! Check out the full featurette below:
Original Story, 4/1: For audiences everywhere, IMAX is already seen as the most premium experience achievable in modern movie theaters. With state-of-the-art digital projection, as well as 70mm film in some theaters, IMAX represents the highest attainable resolution for filmmakers, and is the exhibition medium of choice for a lot of top Hollywood directors (such as Christopher Nolan). Now, though, IMAX looks to want to take things to the next level by introducing, what they call a “revolutionary” projection system.
At tonight’s global premiere event for Universal Pictures’ highly anticipated sequel Furious 7, IMAX will be debuting a new “laser projection system” inside the TCL Chinese Theater in Los Angeles. This will make Furious 7 the first film ever to be exhibited at a major premiere event using laser projection, and is the culmination of a “significant investment” on the part of IMAX Corporation in developing a projection and sound system that they call suitable for the “next-generation.” The press release calls this new projection system the “sharpest, brightest, clearest and most vivid digital images ever, combined with a whole new level of immersive audio,” and given the action spectacle that the Fast & Furious films tend to be, this will likely be an ideal scenario on which to give the new system a solid stress test.
Reportedly, the new system concerns itself primarily with a massive increase in contrast, and the accompanying sound system will likely provide audiences with an extremely immersive experience, and send video and audiophiles into a swoon. Our own fearless leader, Clare Kramer, will be on hand at tonight’s premiere to interview the cast about the new IMAX experience, and it should prove interesting to see how strongly the audience reacts to the new visual and audio fidelity. For more on IMAX and Furious 7, be sure to keep it locked on GeekNation!
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