Apple iPhone Event Roundup: What’s New in Cupertino?

By September 11, 2013
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Every once and a while, Apple opens the doors of their Town Hall to show off their upcoming wares. So, what’s new and hot in Cupertino?

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Yesterday, Apple held the iPhone “Special Event” in their Town Hall to show what’s coming to iOS, as well as officially unveiling the newest additions to the iPhone family of devices and a handful of other new features and changes. Let’s not beat around the apple tree though, we know what you’re here to see: The new iPhones! So, let’s get right to it [and everything else]. Apple’s worst kept secret was that the next iPhones would be very colorful. They announced two new lines for the iPhone 5: The budget-minded ultra colorful iPhone 5C series, and the high-end iPhone 5S series. The 5C comes in 5 colors (White, Pink, Yellow, Blue, and Green) and the 5S, three (Silver, Space Gray, and Gold). Personally, I’m digging the bright colors of the 5C series and the return of curved edges. I’ve never been too big of a fan of the hard edges of many of the current phones out there. Sure, it give it a nice industrial look, but it doesn’t have a good hand-feel. But I digress!

Aside from the colors, what’s new? In the 5S they’ve packed in their new A7 processor chip – which is apparently the first 64-bit chip in a smartphone, ever (kind of a big deal!) – along with the M7 motion co-processor and Apple’s proprietary “Touch ID” fingerprint scanner (built right into the surface of the Home Button!). They’ve also improved the camera system: Larger sensors, a larger aperture, and “bigger pixels” allow the camera to perform better in low-light situations. There’s also the “TrueTone” flash, which adjusts itself depending on the light around you. And the software itself has two new features: a 10 fps “Burst Mode” and 120 fps slow-motion. Sadly, you’ll only see all these cool new goodies in the 5S. The 5C is more for the “lower-end yet flashy” crowd.

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The biggest change, though, is the roll out of iOS7, which is doubtless the most drastic makeover the OS has ever seen. The GUI has been totally revamped from the ground up, offering a flat-but-slick (and honestly a touch “Windows Modern-ish”) aesthetic. Aside from the graphical makeover, there’s also a litany of new ringtones and notification sounds. The other big change is technically a sex change: Siri now has a both a female and male voice. She/he was also endowed with other new features, including the ability to cull Wikipedia for information and to check Twitter on the fly. (Example, as from the event: “What’s Lady Gaga saying?” will return her latest tweets.)

The iPhone 5S will be in stores on September 20th in the United States, Australia, Canada, China, France, Germany, Japan, Singapore and the United Kingdom. The iPhone 5S will be available in 16GB, 32GB, and 64GB flavours for $199, $299,and $399 (with two-year contract). The iPhone 5C hits stores this Friday in 16GB & 32 GB at $99 and $199, respectively. The original iPhone 5 will be discontinued and the iPhone 4S 8GB version becomes a “free with contract” phone. No matter your tastes, there’s probably an iPhone with your name on it!

There were a lot of other little things they discussed during the event, but it’s hard to touch upon all of it. Why not check out the full press conference on Apple’s Event page?

What’s your favorite new feature (or color)? Sound off in the comments below!

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Bryan is a tech and gadget geek, as well as a fan of media in all its forms. Film, music, games, you name it. He also has a deep love for nearly all things indie, because sometimes the little fish have the biggest adventures. You can find him as @DieselBT pretty much anywhere on the internet.
  • Aaron Crace

    Apple really needs to get a better innovation team, how could they still have a 4 inch screen?