In what has to be the most baffling piece of entertainment news of 2013, Deadline is reporting that Todd Garner – producer of movies like Jack and Jill, Paul Blart: Mall Cop, and Here Comes the Boom – will produce a movie centered around the meme-friendly cat named Tardar Sauce, but better known on the internet as Grumpy Cat. This is not a drill, people.
In the movie, the cat will be imbued with the power of speech, making it a Garfield-esque creature with a bad attitude. Executives at Broken Road see this as an opportunity for a hilarious family-aimed feature film, but anyone who has seen Snakes on a Plane can tell you that most high profile projects that get their start on the internet don’t necessarily stand the test of time. That being said, though, there are a few exceptions: the independent horror/comedy John Dies at the End started as an internet story, and Vin Diesel famously reached out to his staggering online fan base for ideas in who to cast in Fast Five, leading to Dwayne Johnson’s casting as Luke Hobbs and the upcoming villain’s casting in next year’s entry into the Fast & Furious franchise.
Internet suggestions aren’t all terrible, but it’s hard to look at an idea like this as anything other than scraping the bottom of the creative barrel. You’re telling me that Broken Road hasn’t received a better pitch than this over the past few months? Gimme a break. If we thought it was bad when Hollywood went through its “let’s turn board games into movies” period, making a movie based on a meme is a new low. Sorry Grumpy Cat, but I hope this one bombs hard…because if it doesn’t, there’s a good chance we’ll see movies about the Harlem Shake and Gangnam Style. God help us all.
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