James Cameron Says All Entertainment Will Eventually Be in 3D, Sets Author to Write ‘Avatar’ Novels

By August 22, 2013
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As the pioneer of the new wave of 3D technology and the director of the two most successful films of all time, James Cameron knows a thing or two about how audiences consume media. But we’re not so sure he’s completely on point with his latest comments.

Cameron had some interesting things to say to the BBC (via The Playlist) about the future state of entertainment:

“For me it’s absolutely inevitable that entertainment will be 3D, it’ll all be 3D eventually, because that’s how we see the world.”

It’s tough to fully get on board with his vision here, considering there’s been a significant drop in 3D ticket purchases in domestic theaters this year. Combine that with the fact that ESPN is discontinuing its 3D channel by the end of this year, and it doesn’t look like 3D has a particularly lucrative future. But the director readily admits that the 3D experience has been tainted by poor conversions and dim projector bulbs, so he knows that his idea of 3D everywhere isn’t going to happen overnight. He claims it’ll happen in a few years, when the “auto-stereoscopic” screens (aka 3D without the glasses) become mainstream. For now, we’ll have to take his word for it, but we’ll keep this prediction in mind so a few years ago when he says “I told you so,” we’ll know what he was talking about.

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Switching gears for a second, Deadline reports Cameron has set “Jumper” author Steven Charles Gould to write four novels that expand the Avatar universe beyond the original film and its upcoming sequels. These will be stand-alone stories, and Gould (who serves as the president of the Science Fiction Writers of America) is collaborating with Cameron and his recently-assembled squad of writers moving forward. There’s no word yet on when the novels will be released, but it’s possible they could come out between the sequel releases, which are set for December 2016, 2017, and 2018.

And now, as I often do, it’s time to end this post with my favorite piece of James Cameron-related media:

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Ben is a writer living in Los Angeles, California. His work has been featured at ScreenRant.com, FirstShowing.net, MySpace.com, GeekTyrant.com, and many more sites across the web. Some of his favorite movies include The Rocketeer, Anchorman: The Legend of Ron Burgundy, Tombstone, Lucky Number Slevin, Raiders of the Lost Ark, Ferris Bueller's Day Off, Collateral, Double Indemnity, Back to the Future and The Prestige. Follow him on Twitter: @BenPears.