How much do you think about 3D in movies? These days, just about every big “event” film hits the screen in three dimensions, and although ticket prices for 3D features are undoubtedly higher than they are for regular films (just a quick spot check — if you wanted to go see this week’s new release, Edge of Tomorrow, in Midtown Manhattan tomorrow night, a regular ticket would cost you $14.50, a 3D ticket run $18.50, and an IMAX 3D ticket would put you out a big $20.50), fans of some of cinema’s biggest properties often defer to the higher ticket price, in order to get the presumably “better” experience. When 3D started coming back a few years back, it was possible to see a massive film with terrible 3D (remember Clash of the Titans?), but that’s not so frequent these days.
So, really, how much do you think about 3D in movies? Or do you just automatically go for the bigger ticket when it comes time to see a film you’ve been looking forward to?
Turns out, director James Gunn thinks about 3D in his movies a lot, and he’s prepping to deliver some excellent 3D when his Guardians of the Galaxy arrives later this summer.
Gunn took to his own Facebook page to reveal just how much attention he is paying to the 3D Guardians experience (read: quite a bit). He shares:
Just got out of working on the Guardians cut for IMAX 3D and I’m unbelievably excited about it. Guardians of the Galaxy has been planned as a 3D film from its very inception. Yes, if you see the film in 2D, you’ll get a full experience. But the 3D experience promises a little something extra. Unlike many directors, I’ve been actively involved with converting every shot to 3D, making sure it works perfectly for the story and the film, making sure it’s spectacular and immersive without being silly, distracting, or overly showy. 3D conversion was once far inferior to shooting in 3D, but over the past couple years new technology has allowed us incredible control over the 3D effects, making it equal to or in some cases greater than shooting in 3D.
As an EXTRA benefit for those who see the film in IMAX 3D, we will be changing aspect ratios throughout the film in a way that makes the experience even fuller and more encompassing. I’ve personally chosen all the places where the changes occur and, again, I love how it’s coming along. The changing aspect ratios in this case are actually a part of the storytelling.
Just wanted to share some of this stuff with you guys since I haven’t had a chance to talk about the 3D much. Hope you’re all having a great day. Hi!
It’s heartening that Gunn is so vocally active in the 3D conversion process — and that he knows and acknowledges how it’s grown and changed over the years — and that he’s even tossing in that “extra benefit” of changing aspect ratios throughout in service to to the story (you may remember that both The Dark Knight and The Dark Knight Rises included IMAX scenes in their final cut which necessitated aspect ratio changes, but that had little to do with the actual story).
The next Marvel feature will star Chris Pratt, Zoe Saldana, Lee Pace, Djimon Hounsou, Benicio del Toro, John C. Reilly, Glenn Close, Karen Gillan, Gregg Henry, Bradley Cooper, Michael Rooker, and Vin Diesel, and it promises to be one heck of a crazy space adventure (which is the kind of of fun the Marvel Cinematic Universe could definitely stand to provide after the excellent, but basically really depressing, Captain America: The Winter Soldier).
Guardians of the Galaxy will open on August 1, including a regular theater release and an IMAX 3D release.
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