This might be one of the weirdest stories about the film industry in a long, long time. Stumbling across the story, I had to read it over and over again just to make sure someone wasn’t pulling my leg. Because thanks to the good folks over at io9 comes the report that, yup it’s true; John Malcovich and Robert Rodriguez have made a movie together, sealed it in a special time capsule that will be opened and screened 100 years from now!!!!
Coming in November, 2115 – a movie that will beam right into your brain!
Here are the quotes I’ve gathered from io9′s coverage:
This isn’t some joke. They’ve made a film, called 100 Years, which is being placed in a special time-locked safe that won’t open again until November 18, 2115. Why? Well, because it’s promotion for Louis XIII Cognac, an ultra-luxury liquor that is aged 100 years. Bottles currently on shelves were made in 1915 so they decided a piece of art that speaks to their commitment to quality was something worth doing.
So it’s about cognac. Sure why not!
I keep bopping from one thought to another – this is stupid… this is brilliant… this makes me sad to know I will not be able to see the movie. Well, every single person reading this will also not be able to see the movie. Talk about getting a jump on the marketing campaign.
In the news release about this story, global executive director of Louis XIII, Ludovic du Plessis, stated they approached Malkovich, who they call the greatest actor of his generation, with the project, asking if he would want to come up with an idea for the movie. And apparently, he did.
It’s all part of the secrecy and illusion. All they’d say was it’s set in the present and is “emotionally charged,” according to Rodriguez.
They did, however, release three teasers and a featurette to promote the film–
WHICH WILL NOT BE RELEASED FOR 100 YEARS.
Sorry, I just can’t get over this:
Malkovich is quoted here:
“There were several options when the project was first presented of what [the future] would be. An incredibly high tech, beyond computerized version of the world, a post-Chernoybl, back to nature, semi-collapsed civilization and then there was a retro future which was how the future was imagined in science fiction of the 1940s or 50s.”
And with that comes the three teasers which are essentially commercials for the cognac with fun “what if” teasers of what our world could look like 100 years from now.
And of course, the tagline for the whole thing… 100 Years, the movie you will never see.
How dare you John Malkovich! I thought we were friends!
All joking aside, I do find this somewhat hilarious. I get the marketing of it, I get the teasers and the pitch, but I really can’t imagine 100 years from now an employee from Louis XIII Cognac opening the vault and throwing a big screening. What if the technology is outdated? What if apes rule the world? What if the zombie apocalypse causes all theatres to shut down?
Whatever the case… this is one of those WTF stories you just have to read about. And so, to all of you out there in the Nation, I submit this story to you. What do you think of all this? Will you be leaving notes for your great, great grandkids reminding them to tune in to the show?
Make sure you check back for more updates — because I will be updating this story as soon as more info becomes available (and not 100 years from now) right here on GeekNation.
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