Jon M. Chu Directed Another Justin Bieber Documentary

By September 3, 2013

Justin Bieber

Before we get into this story, I’ll say that I’m not a fan of Justin Bieber. I think he has some talent, but he’s also an obnoxious brat who has gotten a big head from the massive success he’s achieved at such a young age. Granted, most kids that age probably wouldn’t handle that level of attention very well – see practically every Disney Channel star’s “rebellious” period – but Bieber strikes me as particularly idiotic.

I’m interested in films, and when the director of Justin Bieber: Never Say Never (which grossed almost $100 million worldwide on a budget of $13 million) seemed to kickstart a new crop of concert films from Katy Perry and teen sensations One Direction, and then went on to direct a huge Hollywood action blockbuster (G.I. Joe: Retaliation), it got my attention. Now the story has gotten a little stranger, as Deadline reports that director Jon M. Chu has directed yet another Justin Bieber film, this time in secret.

Justin Bieber’s Believe “mixes in concert footage to trace Bieber’s path to becoming a worldwide phenomenon.” I didn’t see Never Say Never, but isn’t that essentially what that film explored? For God’s sake, the kid is only 19 years old. Could what happened in those 19 years possibly warrant two different documentaries already?

Jon M. Chu

The most surprising thing about this is the news that Jon M. Chu has already directed it. He JUST told this story two years ago. How could covering the same ground be creatively satisfying for him? I’m sort of in shock here. Unless this is a drastically different movie – an unflinching look that truly shows Bieber as the colossal douchebag he’s become over the past couple of years – I just can’t fathom a reason why Chu would direct this. “Cash” would be the obvious reason, but if the film is searching for distributors, it’s not like Paramount is involved. They didn’t commission this as a “sequel” to Never Say Never and enlist the same director to come on board, luring him in with truckloads of money. I just don’t get it.

The movie will screen at the Toronto International Film Festival for select buyers, and with the last Bieber doc being so profitable, it’s a safe bet that someone will pick this up for distribution so the tween crowd will be able to blow their allowance on a movie ticket soon enough.

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Ben is a writer living in Los Angeles, California. His work has been featured at,,,, and many more sites across the web. Some of his favorite movies include The Rocketeer, Anchorman: The Legend of Ron Burgundy, Tombstone, Lucky Number Slevin, Raiders of the Lost Ark, Ferris Bueller's Day Off, Collateral, Double Indemnity, Back to the Future and The Prestige. Follow him on Twitter: @BenPears.