Looks like Legendary Pictures has gotten over its breakup with Warner Bros. and has found a new dance partner already. This morning, Universal Pictures announced that they and Legendary have finalized a five-year deal.
Beginning in 2014, the duo will produce and co-finance together, with Universal distributing Legendary films around the world and giving Legendary the chance to get in on Universal’s film business and theme parks as well as the cross-promo support from NBC Universal and Comcast.
According to Variety, Universal and Legendary will also find ways to expand Legendary’s franchises and intellectual properties into rides for Universal’s theme parks AND team up on projects in China (as Legendary has deal with China Film Group).
As Legendary’s eight-year deal with Warner Bros comes to an end this year, Legendary CEO Thomas Tull says that “Comcast and NBCUniversal’s global assets in film, television and theme parks offer Legendary unmatched breadth and opportunity to grow our business. We are delighted to be in business with this exceptional team and look forward to a successful partnership.”
Of course execs at Universal are stoked for the deal, with NBCUniversal CEO (and guy responsible for Legendary’s arrival to Universal) Steve Burke calling the partnership “a perfect fit for both companies and I am confident that together we will be in an even better position to deliver compelling, profitable entertainment content to a global audience for years to come,” and Universal Studios president and CEO Ron Meyer adding that they’re “excited about what opportunities this will bring to our theme parks around the world.”
Theme park rides, eh? Does this mean a Pacific Rim experience could be around the corner?
That would be SWEET!
It’ll be interesting to see how this partnership affects all of these companies moving forward. Will WB wish they had played ball and renewed its contract with the entity that co-financed The Dark Knight and Man of Steel, or will they rise to new heights without them? Will Legendary’s help continue Universal’s growth after a down period over the past few years? Time will tell.
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