‘Max Steel’ Didn’t Show Up At Box Office

By October 16, 2016
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It can be disappointing enough for a studio to not debut at No. 1, let alone the top three. But how should a studio feel when your brand-new film doesn’t even crack the top 10?

That’s apparently how Open Road Films feels this weekend after its Mattel-licensed movie Max Steel finished with just $2.2 million in its opening weekend. That was good enough for No. 11, and marks that the teen-geared film has a long way to meet its $40 million budget.

Ben Winchell plays teenager Max McGrath who, after moving to a small town, discovers energy that gives him superpowers. Max Steel was not previewed by critics – typically a bad sign for a film’s quality – but the nine critics Rotten Tomatoes did survey all hated it. Frank Scheck, a critic with The Hollywood Reporter even suggested actors get together and create a fund so that colleagues like Maria Bello and Andy Garcia don’t have to do movies like this.

“Yes, actors love to work and bills need to be paid, but perhaps a fund could be started to spare talented thespians this sort of career embarrassment.”

Finishing at the top of the box office was The Accountant from Ben Affleck with $24.7 million, followed by the new Kevin Hart film Kevin Hart: What Now? with just under $12 million. That barely slipped past the Emily Blunt horror flick The Girl On the Train, which has now earned $46.6 million in two weeks, according to The Numbers.

Open Road is a newer studio co-owned by two movie theaters, Regal Entertainment Group and AMC Theatres. The studio’s top-grossing film was The Nut Job in 2014 with $64.3 million.

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Michael Hinman

Michael Hinman

Managing Editor at GeekNation
Michael began what has become nearly 19 years of entertainment reporting as the founder of SyFy Portal, which would become Airlock Alpha after he sold the SyFy brand to NBC Universal. He's based out of New York City where he is the editor of a Pulitzer Prize-winning newspaper in the Bronx.