With the summer movie season in full swing, Universal has yet another hit on their hands with their spin-off of Despicable Me.
According to the box office analysts at Variety, Minions from Universal and Illumination Entertainment took in $115.2 million for its opening weekend, becoming the second biggest opening for an animated film in history. It came close to taking the record, but fell just short of the 2007 record set by Shrek the Third. Unlike most animated budgets at studios like Pixar and Dreamworks, which routinely run into $100 million territory, Minions featured a budget of just around $74 million, which producer Chris Meledandri has been able to do for other animated films under his purview.
The success right out of the gate for Minions is likely due in part to the massive marketing push that the film pushed forward, with Universal partnering with the likes of McDonald’s, Amazon, and even Snapchat to get the word of its release out. Just as an example, Amazon featured bright yellow delivery boxes on many orders with Minions tape with the release date very clearly visible.
Number two at the box office this weekend was a long way down, but still impressive. Jurassic World is still holding strong, taking in $18.2 million just at the mark of a month out from its initial release. Pixar’s Inside Out came in at number three, with a weekend total of $17.1 million, while Terminator: Genisys came in at number four with $13.7 million. The two other new releases at the box office were kind of drowned out by the release of Minions, with Warner Bros. Pictures’ The Gallows coming in at number five with $10 million, while Focus Features Self/Less starring Ryan Reynolds came in at number eight with $5.3 million.
Overall, it was a very strong debut for the small villain-helpers, which likely means good things for the film going forward. For more on the box office as the news happens, keep checking GeekNation on the weekends!
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