It looks like there’s a bit of a war brewing between content creators and their providers, doesn’t it? With its recent pushes toward creating original television programming by both creating new, critically acclaimed shows (like House of Cards) or reviving old favorites after a long absence (like Arrested Development), Netflix seems to be making a bigger play for the creation of original movies that entirely bypasses the traditional theatrical release. With recent stories surrounding the Weinstein Company’s plan to create a sequel to Crouching Tiger, Hidden Dragon and release it only through Netflix and in IMAX theaters, followed closely thereafter by the story of major theater chains nixing any theatrical plans for such a project entirely, it certainly appears that there’s a bit of a conflict between new media like streaming services, and old delivery systems like theaters.
Netflix has just fired another shot in that battle, now with the announcement (via The Hollywood Reporter) that it has enlisted the creative talents of comedian Adam Sandler in the creation of not one, not two, but four feature-length films to be released exclusively through the company’s instant streaming service. Of the new partnership, Sandler made the following statement: “When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only….Netflix rhymes with Wet Chicks. Let the streaming begin!”
The initial report points out that the partnership — between Netflix and Sandler’s production company Happy Madison — will see the films release in the over 50 countries that Netflix currently operates in, and that this is a rather major move for Sandler, who has been a longtime participant in the classic Hollywood studio system. Sandler’s role in the as-yet unannounced projects will be both as the star, and as a producer.
The report also points out that Sandler has a current deal with Sony, but it’s not yet known how this new partnership will impact his previous commitments.
While Sandler hasn’t seen significant box office success in recent years, this is still quite a coup for Netflix, who can likely leverage the star’s high level of familiarity with audiences to snag more subscribers to their various services.
For more on these projects as they develop, be sure to keep a tab open to GeekNation!
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