You know, you have to give credit where credit is due: they tried. Verizon’s Redbox service created their own brand of instant-streaming in an attempt to compete with the behemoth known as Netflix, but sometimes when you make a gamble into an industry with such a dominant presence, the risk of failure is ever-present. That was the case with Redbox Instant, which now has less than a week of operation remaining as of this writing.
As announced to subscribers on the service’s official website (via Deadline), the service will be discontinued this coming Tuesday, October 7th, after just nineteen months in public operation. Their statement reads,
Thank you for being a part of Redbox Instant by Verizon. Please be aware that the service will be shut down on Tuesday, October 7, 2014, at 11:59 p.m. Pacific Time. Information on applicable refunds will be emailed to current customers and posted here on October 10. In the meantime, you may continue to stream movies and use your Redbox kiosk credits until Tuesday, October 7 at 11:59 p.m. Pacific Time. We apologize for any inconvenience and we thank you for the opportunity to entertain you.
The Redbox Instant by Verizon Team
While the Redbox service offered competitive pricing with services like Netflix, Hulu, and Amazon Prime with a $6 monthly fee, a previous Deadline report states that the parent companies behind Redbox haven’t managed to register much headway against its primary competition. This was likely the largest contributing factor in this operation’s closing, though Redbox kiosks still seem to be a popular alternative in this “post-Blockbuster” world we now live in.
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