Sega Won’t Be Present at E3 This Year

By May 5, 2015

At one time, they were the dominant company on the stage of the video game world, trading blows with Nintendo during the defining SNES vs. Genesis battle of the 16-bit era. Now, though, the home of Sonic the Hedgehog has fallen from its former pedestal, so much so that they won’t be around for the year’s biggest event for the gaming industry.

According to a statement released to Game Informer, Sega of America announced that they won’t be present at this year’s Electronics Entertainment Expo in Los Angeles, citing a need to focus on their company’s move to Southern California from the San Francisco Bay Area. The announcement reads,

Over the next months, SEGA of America will be focusing on the restructure and relocation to Southern California, and we have decided to not attend E3 with our own booth this year. With the majority of our bigger titles launching later in 2015/2016, particularly those from our AAA studios Relic Entertainment, Sports Interactive and Creative Assembly, we are concentrating our efforts for some of these major announcements after our relocation. Instead, we will be collaborating with our various business partners for this year’s E3 show.

2014 was not a kind year to the former hardware and software giant, and over the last few years the decline in sales of their packaged software titles has led the company to focus more on digital and mobile games. Earlier this year, the company announced a major restructuring that saw a significant amount of layoffs, and the finalization of the decision to move to Southern California from San Francisco. While a high profile game like Sonic Boom: Rise of Lyric failed to garner critical or commercial reception, Sega did see success with last year’s Alien: Isolation, developed by British studio Creative Assembly, which stood largely as a reinvigoration of video games based on the Alien film franchise.

Still, this will likely prove to be sad news for anyone who owned one of the many great video game consoles produced by the company while it was still in the hardware game. From the Sega Master System, to the immortal Genesis, to the highly under-appreciated Dreamcast, Sega has a rich history in the video game industry, and hopefully they’ll find a way back to health in their restructuring.

For more video game news as it takes place, keep an eye on GeekNation.

Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation,, The Huffington Post, and He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.
  • USAjoe

    awww Sega :/ , i hope they can climb back up the ladder once more..

    • Thomas Kelly

      Me too, I hope they haven’t lost their desire for creating and spreading ingenuity like they used too