Seth Rogen and Evan Goldberg made their directorial debut this year with This is The End, a hilarious take on the apocalypse featuring tons of celebrity cameos and a story that actually has a little bit of heart to it. It’s also one of the funniest movies of the year, and it should surprise exactly no one that the writing partners (and now directing duo) are staying in the comedy genre for their next project. What is a little surprising, however, is that they’ve decided to take a crack at animation.
Deadline reports that Sony and Annapurna Pictures have partnered to co-finance and produce Sausage Fest, a rauchy animated feature which tells the story of a hero sausage and the new friends he makes after falling out of a shopping cart. They all must embark on a perilous quest through the supermarket to return to their aisles before a big 4th of July barbecue sale. Rogen and Goldberg cracked the idea with Jonah Hill, and the Superbad writers scripted the movie with Kyle Hunter and Ariel Shaffir, a duo that executive produced This is The End and wrote some of Comedy Central’s Roast of James Franco. Conrad Vernon (who directed Rogen in the animated Monsters vs. Aliens) and Greg Tiernan will co-direct.
As a big fan of animation, it’s sometimes depressing to see the medium only being thought of as a way to make kids’ films. There are so many opportunities to make fantastic stuff that doesn’t have to speak directly to children, but American audiences have been conditioned to associate animation with stories for kids. Pixar has made some strides in changing that perception recently, but 75 years of Disney movies is a hard thing to overcome.
Sausage Fest doesn’t exactly seem like the savior of adult animation I’m looking for – in fact, all signs point to it being crude and ridiculous – but it’ll be nice to have a professionally created animated feature in theaters aimed squarely at adults. I’m sure it’ll be a funny movie, but maybe it’ll be able to accomplish more than just making us laugh; maybe it’ll remind audiences that the medium can be used for more than just fairytale stories.
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