Sony Focuses Return to Profit on PlayStation

By February 18, 2015
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Over the last several months, the name “Sony” has been on something of a roller coaster ride in the eyes of the public. After the devastating cyber attack on Sony Pictures late last year revolving around the release of The Interview, one aspect of the company’s business began to receive a lot of scrutiny. Still, though, as a company, Sony has had a lot of other problems that have led to what business analysts have classified as financial woe for the Japanese electronics manufacturer, and the company itself has revealed one of the ways in which it seeks to find its way back into the good graces of customers and shareholders: PlayStation.

When announcing a new three-year plan designed to get the company back on a stable path of corporate growth, Sony President and CEO Kaz Hirai laid out that PlayStation’s business would be an important part of the new plan. At a recent strategy meeting (via Reuters), Hirai stated that Sony would be phasing out its business in areas like smartphones and televisions (where it has seen significant and relentless competition from the likes of Samsung and Apple) and focus its efforts more on camera sensors, video games, and other entertainment.

Following the trend of other current generation video game consoles, the PS4 also acts as a living room entertainment hub, providing access to apps like Netflix, Hulu Plus, and their own Crackle service, in addition to providing a platform for all of the hottest new triple-A video game titles and exclusives like the upcoming Batman: Arkham Knight, or Uncharted 4: A Thief’s End. The PS4 has definitely proven to be an overall bright spot for Sony, who earlier this year announced that unit sales for the new game console have surpassed 18.5 million units, making it the best selling current generation console when compared to Microsoft’s Xbox One and Nintendo’s Wii U. 4.1 million units alone were sold during the 2014 holiday season.

Sony will also be releasing some exclusive new entertainment on the PS4 to PlayStation Plus subscribers, including an ongoing adaptation of the popular Brian Michael Bendis and Michael Avon Oeming comic book series Powers, which will debut on the PSN on March 10th.

For more on Sony and major new developments related to video games, keep an eye on GeekNation!

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Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation, Batman-On-Film.com, The Huffington Post, and Movies.com. He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.
  • USAjoe

    Love Sony! Really hope they can recover from their losses and come back bigger and better than ever!