Sony Unveils The Power Of “Kando” During CES Presentation

By January 7, 2014

This morning at Sony’s annual CES “look at our awesome new stuff” presentation, some possibly awesome new stuff in the form of a streaming game service AND a cloud-based TV service were unveiled.

File photo of Sony Corp's Chief Executive Officer Hirai attends a news conference at the company's headquarters in Tokyo

With Sony Corporation’s President and CEO Kaz Hirai (above) choosing the Japanese concept of “kando” for this morning’s briefing, Hirai wants consumers to be truly inspired and excited by what Sony has to offer.

“(Kando is) emotional involvement. The power to stimulate an emotional response. All Sony products must be inspired by kando. No more commodity products, no more just-good-enough products, we have to do better.”

President and CEO of Sony Computer Entertainment Andrew House introduced the still-unnamed cloud-based service during Hirai’s presentation, saying the service will include both live TV and programs from streaming sites like Netflix.

According to Variety, Sony’s not the first to dream of this kind of project; Intel spent millions on the same concept before crying “Uncle” with Intel CEO Brian Krzanich hinting that the “cost of programming deals were prohibitive” and flat-out told they’re “looking for a partner that can help us [Intel] scale that volume at a much quicker rate.”

On the gaming side of things, a new streaming game service called “PlayStation Now” will deliver games from the PS1 era through the PlayStation 3 era to new PS4 consoles and mobile devices and – according to Andrew House – they’ll begin their closed beta at the tail end of January with a wide release for the service slated for this summer.

Long live technology!

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Cricket Lee
Star Wars fangirl. Named Best Kisser by Time Magazine. CEO/Host: Girl Gamer; host of Gecken: GeekNation; writer: Dread Central. You'll have a crush on me soon. Vote Quimby. Twitter: @crixlee