Isn’t the wait for the latest Star Trek film a painful one? I certainly think so! Although I was one of the lucky fans able to purchase tickets for the “fan sneak” preview of the film on Wednesday, May 15th, it seems like demand for Star Trek in theaters, particularly that of the IMAX variety, is pretty hard to quell.
As picked up by multiple outlets yesterday, Paramount has decided to move the wide domestic release date of Star Trek Into Darkness forward by one day, now hitting theaters nationwide on Thursday, May 16th instead of the original date of the 17th. Outlets like SlashFilm and TrekMovie picked up the official press release from Paramount regarding the change:
“IMAX theatres are reporting sell-outs of its special “STAR TREK INTO DARKNESS” sneak peek shows on Wednesday, May 15th, with showings in Los Angeles, New York City, Philadelphia, Washington, D.C., Seattle, Austin, San Francisco, Houston, San Diego and Minneapolis now at capacity. Interest continues to be strong at other IMAX locations across the country, which are offering fans the opportunity to be the first to see the film at 8:00 p.m. that evening. In response, Paramount Pictures has moved the film’s Friday, May 17th release up a day to May 16th.”
This can only mean smiles for the people at Paramount, franchise owner CBS, and production company Bad Robot, as the film has pretty significant positive buzz coming off of domestic press screenings (which are just starting to take place) and international releases, not to mention a very-solid 83% on the tomato-meter as of May 8th.
While I think few analysts are expecting the Enterprise to roar past the monumentally successful opening of Iron Man 3, the franchise has shown that it’s far from a pushover, and definitely has the potential to be the critical darling of the summer.
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