You are no doubt here to talk about, explore, and revel in the magic that is the Star Wars Universe and celebrate the franchise’s return to greatness with Force Friday. And when I say ‘return to greatness’ I mean a return to that childlike feeling of wonder and awe.
You know the feeling, you remember it as a wee one, opening your Luke Skywalker in Jabba’s Palace action figure from Return of the Jedi. You recall that ball of energy in your gut spreading to your entire body as you assembled the Rebel Alliance or the Clone Troopers action figure playset. You were beside yourself on Christmas morning unwrapping the Ewok Village Playset. Those are just some of the things I’ve seen over all of social media. Mentions by three generations of Star Wars Fans from the Original Trilogy, Prequel Trilogy and now, a whole new generation waiting in the wings.
That is what Force Friday is doing at the moment, in my opinion. I’ve seen the videos, Periscopes, Tweets and long Facebook posts from all of these generations and more. The world, at least for today, is synched in nostalgia and excitement over Star Wars, and especially, for The Force Awakens.
Sure, most of the chatter is all about the toys but now, a new round of commentary surrounds the amazing new promo images released by StarWars.com within their Topps Trading Card App.
The amazing new images seem to capture that Drew Struzan feel while perfectly aligning with what we come to expect from the Star Wars Universe – magic. The Force is with these images (with a h/t from Comic Book Movie’s discovery of some fan’s posting of some poster giveaways).
More so, the images completely transport this old geek back to when he first saw a movie poster for Star Wars; not Star Wars Episode IV A New Hope, I mean the original Star Wars movie that had only a poster in the marketing machine to promote. The image I remember coincides perfectly with these pieces of art. And I couldn’t be more happy about it.
Force Friday may be all about the toys and the merchandise, but it is also a very powerful tool for Disney and Lucasfilm’s Marketing Division. This is, really, the first time the internet has so much to share in regards to The Force Awakens. Sure, you will soon be reading about the talking toys and dissecting what it could possible mean in the big picture of plot, but for me, these images distill the very essence of a movie told in moving pictures. These images do more for me than any talking toy will do. But that’s just me.
Star Wars: Episode VII – The Force Awakens is set to be released on December 18th, 2015.
For more information and updates on all things Star Wars, keep your browser set right here on GeekNation.
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