The N.W.A. biopic Straight Outta Compton is already hitting it big with critics, having earned an 87% critic rating on Rotten Tomatoes, and earning a glowing review from us earlier this week. Now, it looks like the film’s fortunes are going to extend into box office domination, as well.
According to analysts at Variety, the biopic is expected to earn as much as $57 million for its opening weekend, which would more than double the opening weekend earnings for the current record-holder in music biopic openings: 2005’s Walk the Line. That film earned $22.3 million in its first weekend when it opened in November of 2005, so Compton could be a record-breaker within its genre by the time Monday rolls around.
In addition to buzz generated by reviews, the film has been generating a sizable amount of chatter on social media channels, due in part to a successful viral marketing campaign: a new “Straight Outta Somewhere” meme that people all over the world are applying to many different topics and franchises. Created in partnership with Dr. Dre’s Beats headphones, the meme has caught fire pretty quickly, appearing all over Facebook, Twitter, Instagram and the blogosphere. The hashtag #StraightOutta has been used on those channels over 250,000 times, which certainly doesn’t hurt in getting the word out about the forthcoming film.
That, coupled with the engaging subject matter, could very well catapult Straight Outta Compton to become the top-earner in music biopics, beating out the likes of Walk the Line, 2004’s Ray, and the Loretta Lynn biopic Coal Miner’s Daughter. For more on the box office performance of the film, be sure to check back with GeekNation on the other side of the weekend!
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