Suicide Squad may just end up being the movie that the DC Universe has been hoping for. That much has become increasingly more apparent over the past few months, as Warner Bros.’ marketing and promotion for the movie has just gotten stranger and stranger, promising it to be at the very least, unlike any other comic book movie you’ve seen before. Which, following the dark blandness of Batman v Superman, may be exactly what this struggling cinematic universe needs right now.
The film’s online presence has only grown as time has gone on as well, with the anticipation reaching a point right now that may be even higher than anything Batman v Superman ever even came close to having as well. Considering it’s a film comprised of mostly obscure DC Comics characters as well (save for Harley and The Joker), that’s saying something.
It looks like the constant promotional campaign and relentless release of promos, images, and teasers may have paid off for DC as well, with Deadline reporting that Suicide Squad is the most popular film online right now for the year. Notably even more than Rogue One: A Star Wars Story, or Fantastic Beasts and Where to Find Them, thanks to a new report from ComScore, a company that actually tracks online conversations about films.
Now, this doesn’t come as much of a surprise considering the more recent flood of promotional materials and music videos for the movie as well, though it could mean bad things for some of the other blockbusters coming out within the same time as Suicide Squad, including the Justin Lin-directed Star Trek Beyond.
As of right now, this is about the best news that DC could ask for, with their riskiest DCCU outing already being the most-talked about film of the latter half of the year, which includes new movies from the Star Trek, Harry Potter, and Star Wars film universes. That’s the kind of hype that most films can only dream of achieving.
Following these reports though, the pressure for Suicide Squad to deliver something good (at the very least) is only higher than ever now. To put it simply, there’s more resting on director David Ayer’s movie than is probably fair, but it seems like the studio’s confidence in the project is about as palpable as the anticipation surrounding it, with a Harley Quinn spin-off and sequel already in the works. So congrats Suicide Squad, you’ve got more attention on you than any other blockbuster this year. No pressure, or anything.
Suicide Squad will hit theatres on August 5th.
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