SXSW 2014: Marvel’s Digital Subscription Service Will Include “Adaptive Audio”

By March 10, 2014

If you’re like me, you like to imagine the sound effects going on while reading your favorite comic books…and thanks to Marvel, you can now take that concept even further.

Unveiled at this year’s SXSW festival (via THR), the “adaptive audio” function – appropriately code named “Project Gamma” – for Marvel’s digital comic subscription service, Marvel Unlimited, will “offer fans the chance to experience comics like never before,” with great care taken on every aspect of the aural experience, including the musical score.

According to Marvel’s VP of digital products Kristin Vincent:

It really is truly another storytelling device as opposed to just being some music that plays in the background. We worked very closely with composer/songwriter David Ari Leon (“Ultimate Avengers” “Spider-Man Unlimited” “Super Hero Squad”) and his company SoundMind Music. He worked close with people as high up as [Marvel CCO] Joe Quesada, trying to map out the pacing of these stories, the pivotal moments in scenes and how certain characters get associated with specific sounds.


The first series featuring the “adaptive audio” for Marvel Unlimited is Ed Brubaker’s Captain America six-issue event “Winter Soldier” (the source material for the live-action Captain America: The Winter Soldier film).

Enough talk! Check THIS out!


Pretty cool, right? I’m digging it so far, but I do wonder if that’s the speed the panels will always move or if the sound will be intuitive and go along with the speed of the reader rather than the other way around. There are a lot of implications here about the next generation of interacting with comics, and it’ll be interesting to see what other advances Marvel makes in this realm in the near future. I’m excited to see (and hear) what happens next!

As The Generalissimo always says “Stay tuned, true believers!”

The following two tabs change content below.
Cricket Lee
Star Wars fangirl. Named Best Kisser by Time Magazine. CEO/Host: Girl Gamer; host of Gecken: GeekNation; writer: Dread Central. You'll have a crush on me soon. Vote Quimby. Twitter: @crixlee
  • Timothy W Williams

    This is gonna be truly revolutionary! The next chapter in comics is upon us! THWIIIP! bring on the new headphones!

  • Sounds cool (no pun intended), but I’m wondering how they’ll deal with different sounds on a single page. How will they know how fast each individual reader reads? Or will it just be one sound per page so they don’t have to worry about it? The latter option seems limiting, so I’ll be watching how they innovate further.