Despite a production schedule that clearly clipped along at a heck of a pace, The Purge: Anarchy has been pushed back from a June release to a July date, effectively removing it from a very friendly release date (June 20) that posed no discernable competition for the horror sequel (the date now belongs to musical Jersey Boys and the comedy sequel Think Like A Man Too).
The film will now open on July 18, putting it up against Jupiter Ascending and Planes: Fire & Rescue. We’re guessing that one of those features doesn’t provide anything that even remotely resembles direct competition, so this may prove to be a canny enough choice for the production (at least, it doesn’t seem to be a wholesale disaster, and The Purge: Anarchy will have over a month in release before another horror film is released).
No reason for the pushback was given, but considering how quickly the James DeMonaco sequel was put together, it’s possibly it needs some light tweaks or a beefier marketing push.
Universal and Blumhouse are clearly eager to capitalize on the success of the original, and the fast-forwarded nature of last summer’s mega-hit only speaks to that. You may remember that DeMonaco signed on to the sequel in November, casting was already rolling in December, and the film’s first trailer hit theaters mere weeks later. Rumors of the film seeking to capitalize on a hefty California tax rebate – one that would entail that the film start shooting by the end of 2013 – proved true, and The Purge: Anarchy looked to be set to go after a relatively short pre-production and production timetable.
Still, a release date push of a month isn’t much in the grand scheme of things and the film, which greatly expands out the nature of the first film (which focused on just one family in one house during the one night a year when all crime is legal) to send its characters actually out into the world on Purge night, will undoubtedly draw in plenty of fans, no matter when it releases.
Are you excited for The Purge: Anarchy?
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