The Return of ‘Star Wars’ to Marvel Comics Sells Big

By February 9, 2015
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Although many longtime comic book fans were sad to see the Star Wars franchise pass from the capable hands of Dark Horse Comics back to Marvel as a result of the sale of Lucasfilm to Disney, it’s certainly hard to deny the results when they’re presented to you so starkly. Marvel’s brand new Star Wars #1 by writer Jason Aaron and artist John Cassaday was a hit with fans, and it was a hit with retailers as well.

According to the sales rankings released by Diamond Comics Distributors today, the new Star Wars #1 was the highest selling single issue comic book of January 2015, with Marvel Comics overall taking an over 45% share of the full comic book retail market last month. Other major Marvel titles in the top 10 included two issues of The Amazing Spider-Man by writer Dan Slott, as well as new number one issues like Uncanny Avengers #1 and Ant-Man #1.

While the success of the new Star Wars issue isn’t particularly surprising on a lot of levels, it kind of is on a few more, especially considering the $4.99 cover price and the fact that Star Wars has remained a very visible force in comic book specialty stores for decades. Still, the superstar creative team coupled with the power of the Marvel marketing machine likely helped pave the way for a solid sales success in the first issue, but time will tell if they can solidly continue that momentum in the subsequent issues.

Marvel is also going to be launching two other ongoing Star Wars series in the near future, with Star Wars: Darth Vader #1 launching this week, and Star Wars: Princess Leia #1 launching next month. If you want to jump into them, be sure to reserve a copy through your local comic book store, as they’re likely to sell out upon release.

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Chris Clow
As a former comics retailer at a store in the Pacific Northwest, Chris Clow is an enormous sci-fi, comics, and film geek. He is a freelance contributor, reviewer, podcaster, and overall geek to GeekNation, Batman-On-Film.com, The Huffington Post, and Movies.com. He also hosts the monthly Comics on Consoles broadcast and podcast. Check out his blog, and follow him on Twitter @ChrisClow.