Theatre Releases Apology For Showing R-Rated ‘Sausage Party’ Trailer Before ‘Finding Dory’

By June 29, 2016
sausage party green band trailer

When you take your kids to go see a movie where they have to find Dory again, I bet the last thing you’re expecting to see a trailer before it is for an animated, raunchy and violent R-rated Seth Rogen comedy about how scary it is for food when humans eat them. Including one sequence where baby carrots (the children!) are chomped to death by a suburban mother.

Hilariously enough though, that’s exactly what happened recently when the Brenden Concord 14 Movie Theatre in Concord, CA played the Sausage Party trailer to a packed audience of families and kids before a showing of Finding Dory. To put it simply, Tyler Durden would be proud.

After several, understandable complaints from families as well, Brenden’s VP of Operations, Walter Eichinger, released an official statement regarding the incident, apologizing for the theatre’s “mistake,” promising that it will not happen again (no matter how funny we might find it):

“Playing that trailer was a one-time honest mistake by a theater manager moving screens around in effort to accommodate several large last-minute groups wanting to see Dory. The wrong movie was started by mistake… It was caught soon, but not until the trailer played. We regret it, apologize for it, and we are not happy that it happened.”

Oh I don’t know, there were a lot of important life lessons included in that trailer I think. Including that eating baby carrots is the equivalent of murder, and what happens when a man dog meets a woman bun…. Oh wait.

To quote the Sausge Party trailer itself, “Once you see that sh*t, it’ll f*ck you up for life.” Something tells me the parents leaving that showing were certainly hoping for that not to be the case.
Alex Welch

Alex Welch

Alex dreams of meeting a girl with a yellow umbrella, and spends too much time* staring at a movie screen. His vocabulary consists mostly of movie quotes and 80s song lyrics. *Debatable