Warner Bros. Responds to ‘Batman v Superman’s Significant Box Office Drop

By April 4, 2016
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After setting a record-breaking debut in its opening March weekend, Warner Bros. Batman v Superman: Dawn of Justice hit a heavy roadblock in its second week at the box office, dropping a significantly large 68% from its opening weekend, only managing to bring in $51.8 million in its second weekend. Some have gone on to say that this could be due to the film’s overly poor reviews, especially since the film faced no real competition in its follow-up weekend.

Sounds like Warner Bros. isn’t too worried about the drop though, or if they are, they’re certainly not going to let on that they are. I don’t blame them either.

While recently speaking with The Hollywood Reporter, the studio’s Chief of Domestic Distribution, Jeff Goldstein, commented on the news with the following:

“We’re not concerned with the drop. No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge.”

After falling under heavy scrutiny for the film’s quality from a majority of both the critics and fans, the movie’s success has been watched with a microscope by many over the past two weeks, and it doesn’t surprise me that Warner Bros. wouldn’t let on that they were worried, even if they are right now. Goldstein’s not wrong about the high global number either, with the film racking in about $682 million worldwide right now, larger than the final totals of films like Man of Steel or even Iron Man 2.

However, after being touted by many as one of the biggest films of all the time, with the high potential of crossing the $1 billion mark, it’s looking less and less likely that the film might accomplish its goals. Considering the amount of pressure and faith that WB had riding on the film to be successful as well, by building their entire DC Cinematic Universe upon it, the possibility of not living up to expectations both critically and financially is a daunting one nonetheless. After recently commissioning reshoots on Suicide Squad to give it a lighter tone as well, it looks like the studio is at least trying to fix some of their past mistakes moving forward, even if it might not look very good to come right out and say so.

Batman v Superman: Dawn of Justice is in theatres everywhere now.

Make sure to keep checking back for more updates — right here on GeekNation.

Alex Welch

Alex Welch

Alex dreams of meeting a girl with a yellow umbrella, and spends too much time* staring at a movie screen. His vocabulary consists mostly of movie quotes and 80s song lyrics. *Debatable
  • Student of Alchemy

    Making these kind of numbers in no failure in and of itself, but this is supposed to be the biggest earner of the franchise. It doesn’t help that they’ve implicitly admitted that they didn’t make Suicide Squad right by going back to fix it 4 months before it hits theaters.

  • Oneijack

    B vs S is crap. The only reason it made any money is because of its big name hero’s but it was awful. People are now telling their friends how bad it was and they aren’t going to go see it. I bet this weekend that gross with be half or maybe even a quarter of this last weeks. No I’m not just a hater, it was really that bad. I tried hard to like it. And that is where the money came from out the gate, people trying to like it. I could go into the reasons why it was bad but all you need to do is read some of the reviews, they are not lying.